Health & Care > Pet care, safety and insurance > New Ad Campaign Reminds Public About Adopting Shelter Pets!

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10/05/2009 08:42:28 AM by joaquin.falcon   Send Message to joaquin.falcon  1631  views, category: Pet care, safety and insurance view all blogs


Having an advertising background, I always have my eye out for new, clever, and well-executed TV spots.  PSA (public service announcement) ads can sometimes be a crapshoot as these are generally not given the same kind of budget that say, a major toothpaste gets to produce a TV commerical.  I've seen several cringe-worthy ads that lose their effectiveness due to poorly-executed concepts.

However, I was happily suprised when I came across the new campaign that a group called the Shelter Pet Project has been running in Los Angeles.  Their 30-second spots are clever, funny, and pack an emotional punch as well, reminding people as to how pets wind up in shelters, and that this doesn't make them bad animals or flawed pets, many just had irresponsible or bad first owners, and subsequently, they have no other place to go.

I hope that this is not a commentary about the mindset of the average LA resident; (or any other city for that matter), that shelter pets have some sort of flaw to them that makes them unadoptable, or that people should turn to breeders instead.  These ads are a great way to remind them that nothing could be further from the truth, and that there are thousands of great pets in shelters every day who would love to come home with you.

Take a look at the spots here, and see what you think.

About the author: New to Chicago, advertising executive adrift in a sea of unemployment. Dashing, courageous, reliable. more >>

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